Brand Grades and Shares - Intro

Brand Quality Grades and U.S. New Car and Light Vehicle Market Shares

This section of Cars on Info offers Quality Grades, U.S. new car market shares, and U.S. new light vehicle market shares for brands commonly available in the U.S.

Brand Quality Grades

Brand Quality Grades are overall ratings of the reliability and durability of the models within a brand. These are based on:

1. The number of 6-year-old model entries in Consumer Reports' tables of Used Cars to Avoid, also termed Vehicles to Avoid and Worst Cars, Year by Year,

2. The number of 6-year-old model entries in CR's reliability tables/charts.

Quality Grades are given for model year groups 1985 to 1989, 1990 to 1994, 1995 to 1999, 2000 to 2004, 2005 to 2006, and 1985 to 2006. MY 2006 is the most recent model year for which a 6-year-old model entry may be obtained.

Brand U.S. Market Shares

Brand U.S. new car market shares and new light vehicle shares are provided for calendar years 1989, 1994, 1999, 2004, and 2009. Also, percent changes from 1985 are included for each of these years.

Charts plotting market shares for all of the calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, and 2006 are included as well. These charts provide an excellent visual representation of a brand's growth, decline, or demise, as the case may be.

As consumers gradually abandon brands that are bad and slowly gravitate toward brands that are good, the change in these market shares over a longer time span may be used as a rating of a brand's quality that goes beyond the primary factors of reliability and durability. However, the change in market shares may be significantly influenced by information acquisition skills, information acquired, and overall aptitude of the brand's customer base, as well as other factors.

This page was created in October of 2012.

Greater detail on brand Quality Grades and marker shares is given in the Kindle ebook entitled AutoOnInfo.net's Car Quality Series, Volume 2: Brand Quality for Model Years 1985 to 2006 and Brand Market Shares from 1985 to 2009. Links to the Amazon page offering the book are given below.

One of the several Kindle E-books by site creator and manager, Jim Bleeker:

AutoOnInfo.net’s Car Quality Series Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

AutoOnInfo.net's Car Quality Series, Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

This volume of AutoOnInfo.net’s car guide series offers consumers and researchers an historical summary of the reliability and durability of car and truck brands and examines how these brands have fared in their U.S. market shares. It uses 6-year-old model entries in Consumer Reports’ Used Car to Avoid – also termed Vehicles to Avoid and Worst Cars, Year by Year – and CR’s reliability charts to ascribe quality grades to automobile brands for model-year groups 1985 to 1989, 1990 to 1994, 1995 to 1999, 2000 to 2004, 2005 to 2006, and 1985 to 2006. In addition to ascribing quality grades to each brand, it provides a chart that plots the number of the brand’s 6-year-old model entries in CR’s vehicles to avoid. To examine the effect that a brand’s reliability and durability has had on sales, two or more charts depicting the brand’s U.S. market shares for calendar years 1985 to 2009 are given. These grades and charts and the author’s comments impart an historical perspective that sheds light on the present condition of surviving vehicle lines and their future prospects, individual and institutional shortcomings, and what effect these may have on the U.S.

JB

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Hard Copy Books by James Bleeker available on www.blurb.com

Icon of Blurb.com Edition of Volume 2 of AutoOnInfo.net's Car Quality Series: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009
Icon of Blurb.com Edition of Volume 3 of AutoOnInfo.net's Car Quality Quality Series: 2012 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 2002 to 2005
Icon of Blurb.com Edition of Volume 4 of AutoOnInfo.net's Car Quality Series: The 50 Best Cars in America in 2013
Icon of Blurb.com Edition of Volume 5 of AutoOnInfo.net's Car Quality Series: The 100 Worst Cars in America in 2013

To the left are the icons of the hard copy editions of Volumes 2, 3, 4, and 5 of AutoOnInfo.net's Car Quality Series. To view a description of the book on blurb.com or purchase a copy, click the applicable icon.

JB

The_50_Best_Cars_and_The_100_Worst_Cars_in_America_in_2013

Kindle E-books by James Bleeker available on www.amazon.com

Icon for Kindle Edition of Volume 1 of AutoOnInfo.net's Car Quality Series: The 2009 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 1999 to 2002
Icon of Kindle E-book edition of Volume 2 of AutoOnInfo.net's Car Quality Series: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009
Icon of Kindle E-book edition of Volume 3 of AutoOnInfo.net's Car Quality Series: 2012 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 2002 to 2005
Icon of the Kindle E-book edition of Volume 4 of AutoOnInfo.net's Car Quality Series: The 50 Best Cars in America in 2013

To the left are icons of the Kindle editions of Volumes 1, 2, 3, and 4, of AutoOnInfo.net's Car Quality Series. To view a description of the book on amazon.com or purchase a copy, click the applicable icon. To view all, click here.

JB
Icon of Kindle E-book edition of Volume 5 of AutoOnInfo.net's Car Quality Series: The 100 Worst Cars in America in 2013
Volume 6 of AutoOnInfo.net’s Car Quality Series is intended primarily as an aid to consumers in selecting a vehicle that both is reliable in the short term and provides a prospect of only modest repairs in the long term, and secondarily as an aid to auto industry analysts and reporters. To this end, it provides a list of the 50 Best Cars available in the U.S. in 2014 using the Overall Reliability GPA, AutoOnInfo.net’s standard measure of reliability now for several years, covering model years 2002 to 2013 for ranking pickup trucks, sport-utility vehicles (SUVs), family cars, wagons, small cars, hatchbacks, sport/sporty cars, coupes, convertibles, upscale cars, luxury cars, and hybrids, and includes each car’s reliability GPA and grade and the number of model years upon which the GPA and grade are based. As a further aid, it includes 2014 brand and manufacturer GPAs for comparison and contrast and for better assessing long term performance and ownership expenses. In addition, it offers more than 30 full color charts depicting each brand’s and car company’s share of the 10, 20, 30, 40, and 50 Best Cars and each brand’s and auto maker’s share of the best pickups, best midsize sport-utility vehicles, best small SUVs, best family cars, best wagons, best small cars, best hatchbacks, best sport/sporty cars, best coupes, best convertibles, best upscale cars, best luxury cars, and best hybrids in America. For further study and better understanding of auto quality in North America, it offers 10 charts that display, using a bar graph with an axis value of 2.00 (for quick viewing of how much above or below average a brand’s or auto maker’s  Reliability GPA falls), the 2014, 2013, 2012, 2011, and 2010 Reliability Grade Point Averages of each major brand and manufacturer, as well as a line graph plotting the 2010 to 2014 Reliability GPA ranks of the 6 most prominent manufacturers by U.S. sales.
The 100 Worst Cars in America in 2014 offers lists of the worst cars and trucks available in the U.S. It uses AutoOnInfo.net’s Overall Reliability GPA covering model years 2002 to 2013 for ranking pickup trucks, sport-utility vehicles (SUVs), minivans, family cars, wagons, small cars, hatchbacks, sport/sporty cars, coupes, convertibles, upscale cars, and luxury cars in order to aid consumers in avoiding a vehicle that may require a larger number of repairs and a greater number of expensive repairs. To this end, it includes each car’s reliability GPA and grade and the number of model years upon which the GPA and grade are based, as well as brand and manufacturer GPAs for comparison and contrast and for better assessing long term performance and ownership expenses.   In addition, it is offered as an aid to auto news reporters and auto analysts for better understanding and assessing the differences and changes in brand and auto manufacturer product quality and sales.  Further to assist consumers, reporters, and analysts in better understanding auto quality in North America, it offers 10 color charts that display, using a bar graph with an axis value of 2.00 (for quick viewing of how much above or below average a brand’s or auto maker’s  Reliability GPA falls), the 2014, 2013, 2012, 2011, and 2010 Reliability Grade Point Averages of each major brand and manufacturer, as well as a line graph plotting the 2010 to 2014 Reliability GPA ranks of the 6 most prominent manufacturers by U.S. current sales.

To the left is an icon of the Kindle edition of Volumes 5, 6, and 7 of AutoOnInfo.net's Car Quality Series. To view a description of the book on amazon.com or purchase a copy, click the applicable icon. To view all, click here.

JB

The_50_Best_Cars_and_The_100_Worst_Cars_in_America_in_2013

Pdf Editions of Books by James Bleeker available on www.scribd.com 

Icon of Kindle E-book edition of Volume 2 of AutoOnInfo.net's Car Quality Series: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009
Icon of the Kindle E-book edition of Volume 4 of AutoOnInfo.net's Car Quality Series: The 50 Best Cars in America in 2013
Icon of Kindle E-book edition of Volume 5 of AutoOnInfo.net's Car Quality Series: The 100 Worst Cars in America in 2013

To the left are icons of the pdf editions of Volumes 2, 4, and 5 of AutoOnInfo.net's Car Quality Series. To view a description of the book on scribd.com or download a copy, click the applicable icon. The pdf editions of Volumes 4 and 5 are available at no charge.

Volume 6 of AutoOnInfo.net’s Car Quality Series is intended primarily as an aid to consumers in selecting a vehicle that both is reliable in the short term and provides a prospect of only modest repairs in the long term, and secondarily as an aid to auto industry analysts and reporters. To this end, it provides a list of the 50 Best Cars available in the U.S. in 2014 using the Overall Reliability GPA, AutoOnInfo.net’s standard measure of reliability now for several years, covering model years 2002 to 2013 for ranking pickup trucks, sport-utility vehicles (SUVs), family cars, wagons, small cars, hatchbacks, sport/sporty cars, coupes, convertibles, upscale cars, luxury cars, and hybrids, and includes each car’s reliability GPA and grade and the number of model years upon which the GPA and grade are based. As a further aid, it includes 2014 brand and manufacturer GPAs for comparison and contrast and for better assessing long term performance and ownership expenses. In addition, it offers more than 30 full color charts depicting each brand’s and car company’s share of the 10, 20, 30, 40, and 50 Best Cars and each brand’s and auto maker’s share of the best pickups, best midsize sport-utility vehicles, best small SUVs, best family cars, best wagons, best small cars, best hatchbacks, best sport/sporty cars, best coupes, best convertibles, best upscale cars, best luxury cars, and best hybrids in America. For further study and better understanding of auto quality in North America, it offers 10 charts that display, using a bar graph with an axis value of 2.00 (for quick viewing of how much above or below average a brand’s or auto maker’s  Reliability GPA falls), the 2014, 2013, 2012, 2011, and 2010 Reliability Grade Point Averages of each major brand and manufacturer, as well as a line graph plotting the 2010 to 2014 Reliability GPA ranks of the 6 most prominent manufacturers by U.S. sales.
The 100 Worst Cars in America in 2014 offers lists of the worst cars and trucks available in the U.S. It uses AutoOnInfo.net’s Overall Reliability GPA covering model years 2002 to 2013 for ranking pickup trucks, sport-utility vehicles (SUVs), minivans, family cars, wagons, small cars, hatchbacks, sport/sporty cars, coupes, convertibles, upscale cars, and luxury cars in order to aid consumers in avoiding a vehicle that may require a larger number of repairs and a greater number of expensive repairs. To this end, it includes each car’s reliability GPA and grade and the number of model years upon which the GPA and grade are based, as well as brand and manufacturer GPAs for comparison and contrast and for better assessing long term performance and ownership expenses.   In addition, it is offered as an aid to auto news reporters and auto analysts for better understanding and assessing the differences and changes in brand and auto manufacturer product quality and sales.  Further to assist consumers, reporters, and analysts in better understanding auto quality in North America, it offers 10 color charts that display, using a bar graph with an axis value of 2.00 (for quick viewing of how much above or below average a brand’s or auto maker’s  Reliability GPA falls), the 2014, 2013, 2012, 2011, and 2010 Reliability Grade Point Averages of each major brand and manufacturer, as well as a line graph plotting the 2010 to 2014 Reliability GPA ranks of the 6 most prominent manufacturers by U.S. current sales.

To the left are icons of the pdf editions of Volumes 6 and 7 of AutoOnInfo.net's Car Quality Series. To view a description of the book on scribd.com or download a copy, click the applicable icon. The pdf edition of Volume 7 is available at no charge. Volumes 6 and 7 have enhanced navigational capability as well as an improved page style.

JB